Frozen Joe did not appear in the Frozen Yogurt world until the first hype was over and has been expanding slowly but steadily ever since. Frozen Joe offers self-service frozen yogurt, mostly in bigger shopping malls where people have little time anyway and yearn for refreshment, for example in the Eastgate Center Berlin or the Gesundbrunnen Center Berlin-Wedding.
There, after a strenuous shopping session, you can please yourself with a cup of frozen yogurt, which you tap yourself. It’s very simple: you grab a cup, small, medium or large depending on your appetite, fill it with frozen yoghurt and then sprinkle a topping of your choice on top. The toppings are free, so you can have as many smarties or jelly babies as you like. Then you go to the checkout and pay.
There are now seven stores in Germany, with more planned. An indication that Frozen Yogurt is still popular, especially in summer!
